Data Protection & Privacy

Privacy Policy 696 Malaysia — We Protect Your Data

Your privacy is more than a legal obligation to us — it is a core value we uphold. This document transparently explains how 696 collects, uses, and protects every piece of personal information you entrust to us.

Updated: January 2026  |  Version 3.1

Data Protection Principles

6 Core Principles of the 696 Privacy Policy

Every data-related decision at 696 is made based on these six core principles to ensure your privacy is always protected.

🔍
Full Transparency

696 clearly specifies what data is collected, why it is needed, and how it is used. There is no hidden data collection or undisclosed purpose.

🎯
Purpose-Based Collection

We only collect data that is strictly necessary for the stated purposes. Irrelevant data is not collected — this reduces the risk of your information being exposed.

🔒
Layered Security

Your data is protected with 256-bit SSL encryption, layered access controls, and round-the-clock system monitoring to prevent unauthorised access.

⏱️
Limited Retention Period

Data is only retained for as long as necessary to fulfil the purpose of collection or to comply with legal requirements. Data that is no longer needed is securely deleted.

✋
Controls That Belong to You

You have the right to access, correct, transfer, or request the deletion of your personal data. 696 respects and facilitates the exercise of these rights.

🌐
Legal Compliance

696 complies with Malaysia's Personal Data Protection Act 2010 (PDPA) and relevant international data protection regulations applicable to our platform operations.

Our Commitment: At 696, we understand that your personal information is a trust placed in us. We do not take this trust lightly — every policy in this document reflects our genuine commitment to protecting the privacy of every 696 platform user.
01

Introduction and Scope of This Policy

This Privacy Policy describes the personal data collection, use, storage, and protection practices of the 696 platform (696.ooo) when you use our services, register an account, make deposits or withdrawals, and interact with any part of our platform.

This Policy applies to all 696 platform users regardless of how they access the platform — whether through a desktop browser, mobile phone, tablet, or any other device. It also covers any communications you have with the 696 customer support team.

By using the 696 platform, you confirm that you have read, understood, and agreed to this Privacy Policy. If you do not agree with any part of this policy, please discontinue use of the platform and contact us for assistance with closing your account.

02

Personal Data We Collect

696 collects personal data from various sources and at multiple interaction points. The following is a comprehensive overview of the data we collect:

Data Category Example Purpose Retention Period
Identity Data Full name, date of birth, IC number KYCSecurity 7 years
Contact Data Email, phone number CommunicationsSecurity Throughout the active account period
Financial Data Bank account number, transaction records PaymentsCompliance 7 years
Technical Data IP address, device type, browser SecurityAnalytics 2 years
Game Data Wagering records, wins ComplianceAudit 5 years
Minimum Collection: 696 only collects data that is strictly necessary for the stated purposes. We do not collect sensitive information such as biometric data, political views, or religious beliefs unless required by applicable law.
03

How We Use Your Data

The personal data we collect is used for specific and legitimate purposes. 696 does not use your data for purposes not stated here without first obtaining your consent.

  • Account Management: Creating and maintaining your account, processing registrations, and handling user requests.
  • Transaction Processing: Processing deposits, withdrawals, and payment verification securely and accurately.
  • KYC Verification: Verifying user identity to comply with regulatory requirements and prevent fraud.
  • Platform Security: Detecting and preventing fraud, unauthorised access, and account misuse.
  • Customer Support: Providing technical assistance and responding to user queries effectively.
  • Product Improvement: Analysing usage patterns (anonymously) to improve the 696 platform user experience.
  • Service Communications: Sending important notifications related to your account, security, and policy updates.
  • Legal Compliance: Meeting reporting obligations to relevant regulatory bodies in accordance with Malaysian law.
Marketing Communications: 696 only sends marketing communications (such as the latest promotional information) to users who have explicitly consented to receive them during registration or through the communication preference settings in their account.
04

Data Sharing with Third Parties

696 does not sell, rent, or trade users' personal data to any third party for their commercial purposes. Your data is shared only in the following circumstances:

  • Payment Service Providers: Data required to process deposits and withdrawals is shared with licensed payment service providers (such as banks and e-wallet operators) under strict confidentiality agreements.
  • Game Providers: Limited session data is shared with licensed game providers solely for game settlement and audit purposes.
  • Regulatory Body: 696 complies with lawful information requests from regulatory bodies, law enforcement agencies, and courts when required by law.
  • Technical Consultants: Companies that assist us in the technical operation of the platform are bound by strict data processing agreements and are not permitted to use your data for their own purposes.
Our Guarantee: All third parties that receive 696 user data are required to comply with security standards equal to or higher than our own. Any breach by a third party will be met with appropriate action.
05

Data Security Measures

696 invests seriously in security infrastructure to protect your personal data. The technical and organisational security measures we implement include:

  • Data Encryption: All data in transit is protected with 256-bit SSL/TLS encryption. Stored data is also encrypted using the AES-256 standard.
  • Access Controls: Access to user data within the 696 system is restricted to staff who genuinely need it to perform their job functions.
  • Two-Factor Authentication: 696's internal systems use multi-factor authentication to prevent unauthorized access by unauthorized parties.
  • Security Audit: The 696 system undergoes regular penetration testing and security audits conducted by independent cybersecurity firms.
  • Continuous Monitoring: An automated monitoring system operates 24/7 to detect and respond to any suspicious activity promptly.
  • Staff Training: All 696 staff undergo regular data security awareness training to ensure they understand their responsibilities in protecting user data.
In the Event of a Breach: In the event of a data security breach affecting 696 users, we are committed to notifying affected users and the relevant regulatory authorities within the timeframe required by applicable law.
06

Cookies and Tracking Technologies

The 696 platform uses cookies and similar tracking technologies to enhance the user experience and ensure the platform functions properly. Below are the types of cookies we use:

  • Essential Cookies: Required for core platform operations such as login sessions and security. These cookies cannot be disabled as the platform will not function without them.
  • Preference Cookies: Saving your preferences such as language, display settings, and game choices to streamline your future platform experience.
  • Analytics Cookies: Helps us understand anonymously how users interact with the platform for improvement purposes. This data is not linked to any individual identity.
  • Security Cookies: Used to detect and prevent fraudulent activity, cyberattacks, and platform abuse.

You can manage your cookie settings through your browser. However, disabling certain cookies may affect the functionality of the 696 platform. Third-party cookies for advertising purposes are not used on the 696 platform.

07

Cross-Border Data Transfers

As an online platform operating internationally, your personal data may be stored or processed on servers located outside Malaysia. 696 ensures that any cross-border data transfers are carried out with adequate protections in place:

  • All international data transfers are conducted based on recognized transfer mechanisms, such as standard contractual clauses or to countries deemed to have an adequate level of data protection.
  • Service providers in other countries are required to comply with data protection standards equivalent to Malaysia's PDPA requirements.
  • Primary servers storing Malaysian user data are preferably located within the Asia Pacific region to minimise latency and risk.
08

Your Rights Regarding Personal Data

Under Malaysia's Personal Data Protection Act 2010 and the data protection principles we follow, you have the following rights regarding your personal data at 696:

User Rights

Your Personal Data Rights at 696

👁️
Right of Access

You have the right to request a copy of the personal data we hold about you. This request will be processed within 30 working days. We will provide the data in a readable format.

✏️
Right to Rectification

If the personal data we hold about you is inaccurate or outdated, you have the right to request a correction. Contact 696 support with appropriate supporting evidence to process this request.

🗑️
Right to Erasure

In certain situations, you have the right to request the deletion of your personal data. This right is subject to our legal obligations to retain certain data for prescribed periods.

📦
Right to Data Portability

You have the right to receive your personal data in a machine-readable format and transfer it to another service provider of your choice, where this is technically feasible.

🚫
Right to Object

You may object to the processing of your personal data for direct marketing purposes at any time. This request will take effect immediately without requiring any justification from you.

⏸️
Right to Restriction

In certain circumstances, you have the right to request that the processing of your data be temporarily restricted while your correction or objection request is being handled by the 696 team.

How to Exercise Your Rights: To exercise any of the above rights, contact the 696 customer support team via live chat on the platform. You may be asked to verify your identity before your request is processed. All valid requests will be responded to within 30 business days.
09

Children's Data Protection

The 696 platform is strictly for individuals aged 18 and above. We do not knowingly collect or process personal data of children under 18. If we discover that a child's personal data has been collected without our knowledge, we will take immediate steps to delete that data and close the associated account.

Parents and guardians who suspect their child has registered on the 696 platform without permission are encouraged to contact our customer support immediately so that appropriate action can be taken.

10

Amendments to the Privacy Policy

696 reserves the right to amend this Privacy Policy from time to time to reflect changes in our data practices, legal requirements, or platform operations. Users will be notified of material changes through:

  • In-platform notification when you login after an amendment takes effect
  • Notification email to the address registered with your account
  • Updating the "Last Updated" date at the top of this document

Continued use of the 696 platform after an amendment's effective date is considered your acceptance of the updated policy. We encourage you to review this page periodically.

New Consent Required: If a proposed amendment involves a fundamental change to how we use your data for purposes different from the original, we will obtain your fresh consent before the change takes effect.
11

Contact Our Data Protection Officer

696 has appointed a Data Protection Officer responsible for ensuring our platform complies with all applicable data protection requirements. If you have any questions, concerns, or complaints regarding your privacy and data protection on the 696 platform, you may contact us through the following channels:

  • Live Chat: Available 24/7 via the 696 platform — the fastest way to get a response.
  • Privacy Email: [email protected] (response time within 3 business days)
  • FAQ Page: Visit FAQ us for answers to frequently asked privacy questions.

If you are not satisfied with how we handle your privacy request or complaint, you have the right to lodge a complaint with the Department of Personal Data Protection Malaysia or the relevant regulatory body.

FAQ

696 Privacy FAQ

No. 696 does not share, sell, or rent users' personal data to any advertising companies or third-party data aggregators. Your data is used solely for platform operations and is never commoditized for the benefit of others.

Financial transaction records and KYC data are retained for 7 years in accordance with Malaysia's anti-money laundering legal requirements. Game records are kept for 5 years for audit and dispute resolution purposes. Technical data such as access logs are stored for 2 years. After these periods, data is securely deleted.

You can stop receiving promotional emails from 696 in two ways: first, click the "unsubscribe" link at the bottom of any promotional email you receive; or second, log in to your 696 account and update your communication preferences under account settings. This request will take effect within 5 working days.

When you close your 696 account, personal data that is no longer required for operational purposes will be deleted or anonymised. However, certain data such as financial transaction records and KYC documents must be retained for the period prescribed by Malaysian law (typically 7 years) after account closure for compliance and audit purposes. This data will not be used for any commercial purpose.

Your Data Is Safe — Play with Peace of Mind at 696

With a transparent privacy policy and banking-grade security infrastructure, 696 is an online entertainment platform you can trust completely.

Malaysia PDPA Compliance
256-bit SSL Encryption
No data shared with advertisers
Bahasa Melayu